Book Review: Tribes by Seth Godin

"We need you to lead us." The Internet has broken down geographical boundaries and made it easier to create movements, groups of people who share ideas, and spread messages of empowerment and growth. These groups are called tribes and they’re flourishing everywhere. Tribes is about these movements and the connections they have, the connections that … Continue reading Book Review: Tribes by Seth Godin

Seth Godin encourages us to ‘stop advertising and start innovating’ in Purple Cow.

"The old ways of marketing are dead - and being safe is now too risky." - Seth Godin Seth is an acclaimed marketing and leadership guru and his books have been hailed as revolutionary and inspiring. This is my third read by him and I will confess that I’m officially a Godin disciple. He first … Continue reading Seth Godin encourages us to ‘stop advertising and start innovating’ in Purple Cow.