Review: The Art of War for Women by Chin-Ning Chu

"It's About the Art, Not the War." After reading this book I had to admit that I had not understood Sun Tzu’s The Art of War at all. Could it be that the original text had been written for a male audience and I had failed to interpret it from a female point of view? … Continue reading Review: The Art of War for Women by Chin-Ning Chu

Seth Godin encourages us to ‘stop advertising and start innovating’ in Purple Cow.

"The old ways of marketing are dead - and being safe is now too risky." - Seth Godin Seth is an acclaimed marketing and leadership guru and his books have been hailed as revolutionary and inspiring. This is my third read by him and I will confess that I’m officially a Godin disciple. He first … Continue reading Seth Godin encourages us to ‘stop advertising and start innovating’ in Purple Cow.