I Am My Brand x LadyLuck Shapewear: Book-Brand Mashup

The Read | The Brand: I Am My Brand x LadyLuck

The Read | The Brand is a mashup of what I read and a brand I relate the book to.

I’ve been using Kubi Springer’s I Am My Brand for continuous consultation on all matters concerning business and personal branding. This is an incredible guide and an advantageous toolkit for women to create and grow their brands. Reading it reminded me of a brand that has not only become a personal favourite of mine but also echoes a lot of what I read in I Am My Brand.

Meet LadyLuck Shapewear, a brand selling undergarments which transform not only your body but your mind too, as they aptly say, “BOOTY AND BEYOND”. Springer says that a brand is an emotional connection with its target audience and LadyLuck does just that by transforming and empowering.

Their array of undergarments includes bodysuits, corsets, shapers, lingerie, nursing bras and boob tape. This is a brand which understands that the way a woman feels when experiencing their products is an important aspect their business has to deliver. They sell the kind of undergarments that boost confidence, helping women to look at the parts they feel less comfortable with in a different way. Stepping out into the world feeling self-assured about one’s body further boosts our confidence in the way we carry ourselves and do things.

I recently gave birth and everything has been everywhere. I found help at LadyLuck, with their comfortable and practical mid-thigh shapers and corsets. I can easily wear some of my pre-pregnancy clothes without feeling conscious of my new extra humps and jiggles.

I Am My Brand advises on learning to be able to explain what problem your brand solves and if the problem is relevant. Not all of us are able to carry our flaws and insecurities into the world with full courage. Body image issues are a common problem and shapewear offered by LadyLuck helps you look back at yourself in the mirror with a smile and acceptance. Own your body, play around with it and be comfortable with yourself when you put on their undergarments.


Springer also discusses important things such as packaging and brand colours. While shopping around Sarit Centre, you will not miss the cozy store with its soft colours, inviting you in to discover the power of good underwear.

LadyLuck Shapewear Store in Sarit Centre

The brand encourages you to embrace femininity, to get dressed, feel good, look exquisite and show up with tons of confidence.

LadyLuck Shapewear“Girl…grab some and go run the world!”

Visit their website: www.ladyluckshapewear.com

‘Understanding Power’ with Noam Chomsky

“…the terms of political discourse are designed so as to prevent thought.”

-Noam Chomsky
Understanding Power – Noam Chomsky

Understanding Power is an illuminating book written in question-and-answer format and based on transcripts from seminars and a wide range of discussions with Noam Chomsky. It traverses a number of topics, such as the developments of US foreign policy, international economics, activists’ strategies and challenges, the progress of activism in changing the world, the role of media in shaping the way we think, and a whole lot more.

Chomsky explores issues such as the media’s whitewashing of reality, the corporate takeover of politics, and how economies are framed and in whose best interest they are so framed. He opens our eyes to the nature of power and what it can do when it’s not checked and left unexposed.

Understanding Power is an eye-opening read, it is an enlightening compilation of Chomsky’s political thought, backed by factual information. It will change the way you see the world, stimulate your mind and get you to think for yourself.

Rereading “A Very Easy Death” by Simone de Beauvoir

The unkind sport between death and dying.

There are many who looked to January 2021 as the arrival of new beginnings, fresh starts, and with less of last year’s bullshit. For some, the year started as the second version of 2020 – more Covid cases, deaths, the loss of jobs, and just that 2020 dick signature move of toppling over people’s lives.

I recently lost a loved one after they battled with illness and old age. Of course, it’s expected of a nonagenarian to go anytime but what is heavy is watching them suffer through illness, their body slowly taking its time to sign out. The past few weeks reminded me of A Very Easy Death by Simone de Beauvoir, and a story has never felt more profound, more stitched to my reality than this one has. So, I reread it and wanted to repost the review.

A Very Easy Death is a poignant day-to-day account of her mother’s last weeks on her deathbed. Simone de Beauvoir writes honestly and compassionately about the race between pain and death that her mother goes through.

A Very Easy Death by Simone de Beauvoir

After a fall, a fracture of the neck of the femur is diagnosed. With more problems arising they finally discover cancer. At 78, Mme de Beauvoir has been widowed for more than twenty years and has two daughters.

From what seemed to be nothing to serious, Mme de Beauvoir’s body sinks into a devastating hole of rapidly deteriorating health. The doctors’ efforts to keep her alive through surgery and medication seem cruel than helpful, as her mother’s suffering intensifies. Simone bears witness to all these moments of how the illness tortures her mother.

“For the first time I saw her as a dead body under suspended sentence.”

– Simone de Beauvoir, A Very Easy Death

This raw story really shows the tragedy of dying and how worse it is to be dying than death itself. It also shows how lonely death can be, and how helpless the ones close to the dying person can be. The false hopes and the witnessing of pain and death playing a brutal game of tug-of-war. De Beauvoir records her despair, one greater than she had felt when her father and other family members died.

It’s intelligently written, as one would expect nothing less from Simone de Beauvoir. It’s brief and powerful, moving, and shocking. Beautiful and tragic at the same time.  

If you’re going through or have gone through the same experience, of anticipatory grief, this book can let you know that you’re not alone. It’s a lonely place to be, for the one dying and the one witnessing this process. I hope it helps.

Heal. At your own pace.