How to Build Your Personal Brand with Branding Expert Kubi Springer

Find and promote your unique voice, unapologetically.

The perfect toolkit to help women create and grow their brands.

Kubi Springer has over 23 years of brand experience and has worked with big names such as Diddy, Rolls Royce, Nike, Facebook, MTV, Aston Martin, and many other big-deal brands.

In her book, I AM My Brand, she offers an ample supply of tools to find and build your personal brand. She not only goes into the details of what you should be doing but also digs deep into the how part of it.

The book is a practical one, structured with easy to follow exercises and steps. Springer pulls from techniques used by different badass women across different sectors who have built successful brands.

She structures the books according to what she calls the ‘8 Pillars of Personal Branding’, which are Decision, Vision, Clarity, Strategy, Tactics, Metrics, Ownership, and Be Unapologetic. Under each one she focuses on what it is, how it applies to building your brand, and has exercises that will help you create a good structure.

There is just an abundance of information in this book. You will learn about having a full understanding of the direction you want your brand to take and the people you need to get there. There’s advice on having clarity on your brand messaging and how you want the world to see you. She delves into strategy and linking it to your tactics.

I Am My Brand is thorough and there is a lot you will learn from her expertise. It will help you become unafraid of your dreams, unearth the challenges you will face along the way,e and how to deal with them. It is empowering and great whether you’re an entrepreneur, freelancer, or in employment. Kubi Springer is also a refreshing voice and her advice is relevant and easy to follow and apply.

Enjoy!

‘Understanding Power’ with Noam Chomsky

“…the terms of political discourse are designed so as to prevent thought.”

-Noam Chomsky
Understanding Power – Noam Chomsky

Understanding Power is an illuminating book written in question-and-answer format and based on transcripts from seminars and a wide range of discussions with Noam Chomsky. It traverses a number of topics, such as the developments of US foreign policy, international economics, activists’ strategies and challenges, the progress of activism in changing the world, the role of media in shaping the way we think, and a whole lot more.

Chomsky explores issues such as the media’s whitewashing of reality, the corporate takeover of politics, and how economies are framed and in whose best interest they are so framed. He opens our eyes to the nature of power and what it can do when it’s not checked and left unexposed.

Understanding Power is an eye-opening read, it is an enlightening compilation of Chomsky’s political thought, backed by factual information. It will change the way you see the world, stimulate your mind and get you to think for yourself.

Exploring Spontaneous Decision-Making with Malcolm Gladwell in ‘Blink’

‘The Power of Thinking Without Thinking’

How long does it take to make a decision? What influences our decision making processes? Do you always follow your instincts or have to follow a step process that pulls from experience, knowledge, and other factors? Perhaps it depends on what it is you are deciding on.

Blink is about the moments when we “just know something without knowing why we know it.” We are used to the idea that the quality of a decision depends on the length it takes to make it, as well as the effort we put into making that decision. Such efforts include things like gathering enough information. Blink points out that there are moments when snap judgments offer a better means to making good decisions.

Throughout the book, he shares stories of how people made decisions at a glance, as well as studies conducted to show the power in these snap judgments. Gladwell also shows the times when these snap judgments betray us. He goes into when we should trust our instincts and when we should be prudent – “when to blink and when to think.” He also shares how these snap judgments can be controlled and educated.

This is an interesting book that helps us understand how our brains work, understanding ourselves and the world in the process. It’s great for both personal decision-making as well as to guide you through leadership.