How to Build Your Personal Brand with Branding Expert Kubi Springer

Find and promote your unique voice, unapologetically.

The perfect toolkit to help women create and grow their brands.

Kubi Springer has over 23 years of brand experience and has worked with big names such as Diddy, Rolls Royce, Nike, Facebook, MTV, Aston Martin, and many other big-deal brands.

In her book, I AM My Brand, she offers an ample supply of tools to find and build your personal brand. She not only goes into the details of what you should be doing but also digs deep into the how part of it.

The book is a practical one, structured with easy to follow exercises and steps. Springer pulls from techniques used by different badass women across different sectors who have built successful brands.

She structures the books according to what she calls the ‘8 Pillars of Personal Branding’, which are Decision, Vision, Clarity, Strategy, Tactics, Metrics, Ownership, and Be Unapologetic. Under each one she focuses on what it is, how it applies to building your brand, and has exercises that will help you create a good structure.

There is just an abundance of information in this book. You will learn about having a full understanding of the direction you want your brand to take and the people you need to get there. There’s advice on having clarity on your brand messaging and how you want the world to see you. She delves into strategy and linking it to your tactics.

I Am My Brand is thorough and there is a lot you will learn from her expertise. It will help you become unafraid of your dreams, unearth the challenges you will face along the way,e and how to deal with them. It is empowering and great whether you’re an entrepreneur, freelancer, or in employment. Kubi Springer is also a refreshing voice and her advice is relevant and easy to follow and apply.

Enjoy!

The Beauty of Strong Female Relationships in Alice Walker’s ‘The Color Purple’

Celie narrates her life through letters to God, where she lays out her journey from her traumas to when she finds a sense of empowerment. As a young girl she is abused and raped by her father, and after giving birth twice her father takes away both babies and lets her believe they’ve been killed. She also loses her mother and when the widower, Albert, comes over to their house wanting to marry her younger sister Nettie, her father refuses and offers the “ugly” and uneducated Celie instead.

It is an abusive and unhappy marriage, where she spends all her time looking after Albert and his litter of children. Nettie stays with them for a little while but Albert’s interest in her causes her to flee, for so long that at some point Celie believes she’s dead.

Celie forms a bond with the woman her husband is in love with – Shug. There is also her step-son’s wife Sofia. As the story progresses, we see how the passive Celie learns how to assert herself and change the tone of her personal story. The friendship she has with these women become a good place of refuge, she finds ears that listen, voices that encourage and their presence and the bonds they share play a role in her growth and confidence.

The Color Purple is a significant and vital book which explores themes which have been and are still necessary to be heard. There is the strength of self-expression, language and how one can assert themselves, eventually freeing themselves through finding and using their voice. Race and oppression are also big themes of the story, as well as abuse and the distorted beliefs about relationships between men and women.

The form of letters to tell the story, along with the rural English Celie uses, help create a genuine narrator, one we can feel for and journey with. It’s an impressive book, keeps you turning its pages and has such a strong and powerful message to share.

The book was adapted into a film in 1985, starring Whoopi Goldberg, Oprah, Danny Glover, Desreta Jackson, Margaret Avery, and other incredible actors.

Living with a sense of alienation and self-destruction in Sylvia Plath’s ‘The Bell Jar’.

“To the person in the bell jar, blank and stopped as a dead baby, the world itself is a bad dream.”

Sylvia Plath, The Bell Jar

College student Esther Greenwood receives a scholarship to go work for a magazine in New York for a month. She and eleven other girls live in a women’s hotel and although the sponsor wines and dines the girls, as well as shower them with gifts, for Esther, it’s all unsatisfying. She battles with self-identity, melancholy, and views of femininity.

After the end of the programme she spends the rest of the summer with her mother.

From then on she becomes more unstable than ever and thoughts of suicide increasingly gnaw at her brain. After an overdose of pills, she awakes at a hospital and eventually ends up at a private psychiatry hospital. Through different kinds of therapy methods she improves and in the end, is due to start her winter semester at college.

The struggle with mental illness is deeply explored in the story through the journey it takes us from Esther’s battle, breakdown, and recovery. There’s something biographical about it too, as Sylvia Plath committed suicide not too long after the publication of The Bell Jar. The novel parallels her personal experiences.  

Sylvia Plath – Britannica

The novel also makes a critical observation of the expectations imposed on women in the 1950s in America. The roles laid out for women were so restricted and we see this in Esther’s anxiety, unhappiness, and lack of fulfilment.

The Bell Jar also brings to the surface, the difficulty in understanding oneself, and the occasional inability to recognise oneself. The disparity between how one presents themselves to the world and their inward experiences can cause great challenges in how one builds self-identity and result in a disjointed sense of self.

This is Plath’s only novel and it is a strong and honest one. Although the main character is female and the themes in it deeply explore issues concerning women at the time, it can be read and applied to anyone, as all kinds of people can see themselves in the issues that it scrutinizes.