How to Build Your Personal Brand with Branding Expert Kubi Springer

Find and promote your unique voice, unapologetically.

The perfect toolkit to help women create and grow their brands.

Kubi Springer has over 23 years of brand experience and has worked with big names such as Diddy, Rolls Royce, Nike, Facebook, MTV, Aston Martin, and many other big-deal brands.

In her book, I AM My Brand, she offers an ample supply of tools to find and build your personal brand. She not only goes into the details of what you should be doing but also digs deep into the how part of it.

The book is a practical one, structured with easy to follow exercises and steps. Springer pulls from techniques used by different badass women across different sectors who have built successful brands.

She structures the books according to what she calls the ‘8 Pillars of Personal Branding’, which are Decision, Vision, Clarity, Strategy, Tactics, Metrics, Ownership, and Be Unapologetic. Under each one she focuses on what it is, how it applies to building your brand, and has exercises that will help you create a good structure.

There is just an abundance of information in this book. You will learn about having a full understanding of the direction you want your brand to take and the people you need to get there. There’s advice on having clarity on your brand messaging and how you want the world to see you. She delves into strategy and linking it to your tactics.

I Am My Brand is thorough and there is a lot you will learn from her expertise. It will help you become unafraid of your dreams, unearth the challenges you will face along the way,e and how to deal with them. It is empowering and great whether you’re an entrepreneur, freelancer, or in employment. Kubi Springer is also a refreshing voice and her advice is relevant and easy to follow and apply.

Enjoy!

‘Understanding Power’ with Noam Chomsky

“…the terms of political discourse are designed so as to prevent thought.”

-Noam Chomsky
Understanding Power – Noam Chomsky

Understanding Power is an illuminating book written in question-and-answer format and based on transcripts from seminars and a wide range of discussions with Noam Chomsky. It traverses a number of topics, such as the developments of US foreign policy, international economics, activists’ strategies and challenges, the progress of activism in changing the world, the role of media in shaping the way we think, and a whole lot more.

Chomsky explores issues such as the media’s whitewashing of reality, the corporate takeover of politics, and how economies are framed and in whose best interest they are so framed. He opens our eyes to the nature of power and what it can do when it’s not checked and left unexposed.

Understanding Power is an eye-opening read, it is an enlightening compilation of Chomsky’s political thought, backed by factual information. It will change the way you see the world, stimulate your mind and get you to think for yourself.

A Review of ‘Nineteen Eighty-Four’ by George Orwell, In Our World of Little Privacy

Taking us back to 1984

WhatsApp recently announced an update of its terms of service and left some of its users unsettled, especially by the ultimatum they gave to either agree to the terms or no longer use the app.

‘Big Brother is watching you.’

It’s not just WhatsApp and Facebook though. Social media at large, or rather, the Internet, may have become things we can’t live without but it seems there is a heavy price to pay. It does feel like one is gambling with their privacy. With the aim to use personal information to cater to users better, there is also the risk of having one’s information landing in the wrong hands.

It also leaves some people wondering how much is known about them, are they being constantly being listened to, or being watched? How much control does one really have over their privacy?

I recently read Nineteen Eighty-Four and in the world that we live in that is filled with the above questions, the novel is a bit terrifying and it’s hard not to draw similarities to our world.

George Orwell’s ‘1984’

The story is set in the nation of Oceania where the Party is in rule and controls everyone and everything. Everyone is being watched, history is altered, and thoughts and language are also regulated. Everything is under a perceived ruler known only as Big Brother.

Winston Smith works at the Ministry of Truth where he alters historical records. As the story progresses he commits rebellious thoughts and acts – illegally purchasing a diary, getting into a relationship and renting a rendezvous, and other crimes against the laws of the Party. Eventually, he’s arrested and tortured.  

Back cover of ‘1984’ by George Orwell

This novel is loaded with the dangers of censorship and surveillance, and we may not be necessarily watched by Big Brother, or being monitored by the Thought Police, but one can’t help but draw some parallels. One of the themes that stand out in the novel is psychological manipulation, done through technology. Thankfully, we do not live in a complete totalitarian regime as in the novel (well…most parts of the world) but without sounding paranoid, there are traces of Orwell’s work in the world we live in.

There is so much information overload on the Internet that you have to take great care of what you consume, especially what information your children are exposed to. There are dangers of information that can manipulate what we believe about the world. In Orwell’s novel, people’s minds are flooded with propaganda and it’s not too far-fetched to think of how easy it is these days to pick up on certain information and run with it without questioning. We’ve seen enough fake news, okay?

It’s also not difficult to imagine Big Brother in our world. The character in the novel never really appears but he is everywhere, watching and listening. There is this vagueness about who actually rules Oceania, the actual human powers. In our world, we do know the names of leaders, of the super-wealthy, and the parties who own companies such as the ones who create these apps. Do we know exactly where our data goes and what it’s actually being used for? Are we aware of the people who pose as threats to our personal details and what the actual risks of giving up so much information to unknown parties are? Sadly, we don’t.

However, it’s not all bleak and Nineteen Eighty-Four wasn’t a prediction of the present. It is, however, a novel worth reading and paying heed to its relevance to the society we currently live in.

It’s also easy to read, with straightforward language and style. The style mirrors the depressing mood of the story and evokes emotions of misery and gloom but for achieving the effect of reflecting the life of people like Winston.

We’re not in Ninety Eighty-Four but don’t forget to pay close attention to how you protect your privacy and what sensitive information you’re giving out.

If Ninety Eighty-Four is too heavy for you, try Animal Farm by the same author. Another masterpiece but lighter.

Enjoy.