A glimpse into the work of one of the most acclaimed influencers of modern thinking.
Why I Am So Clever
This short and easy-to-digest booklet is part of Penguin’s Little Black Classics series, and is taken from Nietzsche’s Ecce Homo. The German philosopher and cultural critic wrote it before losing control of his mental faculties. He spent the last ten years or so of his life with his mental health waning.
Nietzsche wrote work that would go on to have a great influence on philosophy and the arts. In Why I Am So Clever he analyses and criticizes his own work and achievements. Aware of his accomplishments, Nietzsche praises but also mocks himself.
If you are new to his work then this 64-pages long book is a good introduction. It gives you a feel of what his work is about; his views and criticism of morality and religion.
Find and promote your unique voice, unapologetically.
The perfect toolkit to help women create and grow their brands.
Kubi Springer has over 23 years of brand experience and has worked with big names such as Diddy, Rolls Royce, Nike, Facebook, MTV, Aston Martin, and many other big-deal brands.
In her book, I AM My Brand, she offers an ample supply of tools to find and build your personal brand. She not only goes into the details of what you should be doing but also digs deep into the how part of it.
The book is a practical one, structured with easy to follow exercises and steps. Springer pulls from techniques used by different badass women across different sectors who have built successful brands.
She structures the books according to what she calls the ‘8 Pillars of Personal Branding’, which are Decision, Vision, Clarity, Strategy, Tactics, Metrics, Ownership, and Be Unapologetic. Under each one she focuses on what it is, how it applies to building your brand, and has exercises that will help you create a good structure.
There is just an abundance of information in this book. You will learn about having a full understanding of the direction you want your brand to take and the people you need to get there. There’s advice on having clarity on your brand messaging and how you want the world to see you. She delves into strategy and linking it to your tactics.
I Am My Brand is thorough and there is a lot you will learn from her expertise. It will help you become unafraid of your dreams, unearth the challenges you will face along the way,e and how to deal with them. It is empowering and great whether you’re an entrepreneur, freelancer, or in employment. Kubi Springer is also a refreshing voice and her advice is relevant and easy to follow and apply.