“We need you to lead us.”
The Internet has broken down geographical boundaries and made it easier to create movements, groups of people who share ideas, and spread messages of empowerment and growth. These groups are called tribes and they’re flourishing everywhere. Tribes is about these movements and the connections they have, the connections that need you as a leader to create a platform where they share the same belief and spread their ideas.
Seth Godin reminds us that these leaders of tribes can come from anywhere and can be anyone. The barriers of leadership have been brought down and it’s no longer left to top executives or managers to lead. And so, Godin asks, why not you? Why not now?
“I’m not sure where I’m going. I’ll lead.” – Emmanuelle Heyman
He recommends two things to create a movement – shared ideas and a way to communicate. Godin talks about being a heretic, an outsider, someone with novel ideas and someone willing to step forward to make a difference. He does agree that fear exists but that you should drown it out by telling yourself a different story. There is no way around discomfort but through it.
Just as he has mentioned in Linchpin, he reminds us again of the need to ditch the factory path. Tribes do remarkable things, they do innovative things and the marketplace rewards innovation. In Tribes he also strongly discourages sheep behaviour, or what he calls sheepwalking. Leaders of tribes initiate and where they’re told an idea is stupid or impossible, they go first.
It addresses a problem that organisations have – people stuck in the status quo and being afraid to lead without authority. He provides effective solutions. In this fast-paced world where people are constantly in search of remarkable products and services, organizations need everyone, regardless of their position, to lead.
What I love about Seth Godin’s books, is the way he writes in a free and simple way. Anyone can understand. As a marketing guru one would expect his work to speak only to those with an ear trained for marketing but anyone, in any career, can grasp his message and most importantly, use it.
I’d recommend it for people who want to do away with mediocrity and are in search of a way to use their passion and vision to spread great ideas and change. If you want your product or service to really meet your customers’ needs and make sure that you build connections that lead to more connections, then grab a copy of Tribes. It will inspire you and change the way you see and do things.
For more of his work, visit his webiste, Seth Godin
Author: Seth Godin
Published: Piatkus, 2008